Competition is beneficial to both buyers and sellers. During a bidding process, customer demands test vendor operations. The customer then chooses the one company best suited to be its partner for the next project.
It was evident that you and [COMPANY] expended much time and
effort in completing [COMPANY NAME]'s bid for [ITEM1]. I know well
how costly and time-intensive a bid of this nature is to complete accurately and thoroughly. Please be advised, however, that the decision committee did not select [COMPANY] as the winner.
Although [COMPANY] was not awarded this bid, I hope to see your company name in future competitive situations. It may be possible for us to join forces under different conditions. [ITEM2], thank you for your response. I assure you that our decision is not a reflection on your expertise or professionalism.
Sincerely yours,