SAMPLE - ADVERTISING, HIRING THE AGENCY

Today, more than ever, transactions speak in the loudest voice. After careful review, [COMPANY NAME] has decided that your firm is best equipped to help us achieve our advertising goals.  The campaign [COMPANY] presented was excellent, and our entire management team is excited by its profit potential.

Due to the nature of our business, [COMPANY NAME] requires final approval of all media placements before publication.  Do call upon me for comments and suggestions during the idea-to-print process.  Should [COMPANY] receive any sales inquiries during the term of our contract,
please refer them to [ITEM1].

Let's talk soon, as there are still contracts to sign and financial arrangements to solidify.  I look forward to a long and rewarding relationship and extend a big "Congratulations!" for winning [COMPANY NAME]'s account.

Sincerely yours,